OXYGEN MEDIA ANNOUNCES PARTNERSHIP WITH CRUNCH FITNESS TO OFFER EXCLUSIVE DANCE CLASSES CREATED BY THE CAST OF “ALL THE RIGHT MOVES”
Oxygen Media has formed an exciting new partnership with Crunch Fitness to offer an exclusive workout class choreographed by the dance experts from the new docu-series “All The Right Moves.” Emmy®-nominated choreographer Travis Wall ("So You Think You Can Dance"), Teddy Forance (recently featured on "Dancing With the Stars" as dancer and choreographer), Nick Lazzarini (winner of "So You Think You Can Dance" season one), and Juilliard-trained Kyle Robinson (recently featured on "Dancing With the Stars”) have created a class that allows members to flow through a variety of dance genres including lyrical, jazz and contemporary. Consumers in Los Angeles and New York can burn calories and have a blast in “Shaping Sound,” the ultimate dance experience specially created by the stars and taught by Crunch instructors beginning the week of July 9.
The new Oxygen docu-series “All The Right Moves,” which premieres Tuesday, July 31, at 9PM ET/PT, showcases Wall, Forance, Lazzarini and Robinson as they come together to launch the dance company SHAPING SOUND. These lifelong friends and roommates are determined to make this venture a success and give background dancers a chance to shine. Through blood, sweat and tears, they will take this art form to a whole new level.
"Oxygen is excited to continue our partnership with a brand that embodies the live out loud spirit," said Elissa Harman, Vice President, Consumer Marketing, Oxygen Media. "We love that this 360̊ partnership will take the on-screen experience watching the class develop to a real-world event that Crunch members can enjoy first-hand.”
Attendees will work out in Oxygen-branded rooms at select gyms, receiving branded giveaways such as sweatbands, T-shirts, tank tops and beach balls while supplies last. In addition, “All The Right Movess” viewers will get an inside look at the creation of the class during an upcoming episode of the series.
“Crunch is all about fusing fitness with entertainment, so we’re thrilled to once again partner with Oxygen and the highly talented cast of “All The Right Moves,” said Christina DeGuardi, Senior Vice President of Marketing, Branding and Communication, Crunch. “We’re excited to take the compelling choreography of Shaping Sound and make it available to our members within the four walls of Crunch.”
The promotion will kick-off with classes offered at one Crunch gym location in Los Angeles and two in New York for eight weeks: Crunch Sunset (8000 Sunset Boulevard in L.A.), Thursday at 8PM; Crunch Lafayette (404 Lafayette Street in New York), Thursdays at 12:15PM; and Crunch on East 34th Street (222 East 34th Street in New York), Mondays at 7:30PM.