OXYGEN SCORES BIG ON MONDAY NIGHTS AS “BAD GIRLS CLUB” EARNS 1.7 MILLION TOTAL VIEWERS AND “I’M HAVING THEIR BABY” PACES TO DELIVER THE NETWORK’S MOST WATCHED NEW SERIES THIS YEAR
Monday night’s episode of Oxygen’s “Bad Girls Club” season nine scored big, earning 1.7 million total viewers, according to Nielsen. Additionally, for the second time this season, the series recorded over one million viewers in adults 18-49. Compared to the prior four week period, Monday night’s episode was up 43 percent in adults 18-49, 40 percent in adults 18-34, 32 percent in women 18-49, 28 percent in total viewers and 26 percent in woman 18-34. Additionally, Oxygen ranked #2 in women 18-34 among all cable networks in the 10pm hour, out-delivering CBS, ABC and NBC.
Continuing its streak as a social media powerhouse, Monday night’s episode of “Bad Girls Club” ranked as the #3 most social series on all of cable and broadcast. The buzz did not stop there as the network earned its Best Oxygen Live of the season in unique visitors and page views, up double digits versus the prior week (13 percent and 40 percent respectively) and up triple digits versus the previous season (139 percent and 118 percent).
Adding to Oxygen's success on Monday nights, “I’m Having Their Baby” finished a strong first season and is pacing to deliver the network’s most watched new series this year on a Live +7 basis. Through three episodes, season one is averaging 848,000 total viewers and 331,000 women 18-34, which is an impressive double-digit growth up 79 percent and 131 percent respectively compared to the same time period last year. Behind “I’m Having Their Baby,” Oxygen was a Top 5 cable network among women 18-34 in the time period for the entire season.